The power of social
media is anonymously huge, and we are just unfolding the upper layers
right now. If used rightly it can either create
a superpower or break a superpower. One post reaches billions and
influences millions so it holds a lot of brand building power. But,
this power comes with a darker side. People can use the powers of
social media and turn your life upside down. One targeted post can
change your course of life. Various industries have identified it as
a medium of eliminating competition though unethical posts and
fictional complaint.
Initial fake news spread through social media
The latest event
identified was the spread of fake
complaints against Rajiv
Gandhi Cancer Hospital in the social media.
These Rajiv Gandhi Cancer Hospital Complaints were
spread through different forms of social media posts. The
first set of complaints immersed on the internet were related to the
discourteous staff and bad behavior by the reception area. The
complaints clearly indicate the staff to be rude as if they were the
policeman and the patients were the criminals. And that is absolutely
false. Hundreds of patients visit every day, a part of them are
foreigners too and everyone claims the staff to be extremely
friendly. In fact, it’s the first thing any cured patient writes.
Hygiene factor
The second question
was put up about the hospital's hygiene. The complaints featured the
lack of cleanliness in the personal as well as the shared wards, no
change of bedsheets, lack of toilet hygiene, and of soaps etc. It's
pretty obvious that a hospital named as the best cancer treatment
hospital can’t jeopardize its situation for the sake of spare
soaps. Out of all this, one was the most baseless allegation. The
cancer center has gained numerous awards like the Best Oncology
Hospital in India and The Most Trusted Cancer Hospital in India. So,
it's
again a matter of common sense, a hospital without hygiene cannot win
such titles.
Doctor’s expertise
The third complaint
was also the most shameful thing a hospital could be alleged for-
Questions on the doctor’s expertise. The complaint took the senior
most doctors and without any background check claimed them to be not
knowledgeable and avoiding patient’s questions. The hospital has
cured 2 lakh patients and now people think the doctors are not good
enough, is just idiotic. This complaint showed, how less research can
destroy your bad intentions on social media.
Technology
The fourth and the
last type of complaint was regarding the rusting technology. The
complaints claim the hospital lacks the
appropriate technology and the existing machinery was not working. To
be frank, hundreds of people visit the premises, they don’t just
visit to talk. Some people are there for radiation therapies, some
for chemo sessions, and some for
surgeries. If they didn’t have the right equipment how could these
medical treatments take place at a large scale.
All these fictional
allegations were just a poor attempt to taint the institution as
incompetent and divert all their patients to
their premises.
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